Brand Deals of the St. Louis Blues The St. Louis Blues are doing everything right when it comes to their brand deals and paid sponsorships. With the ability to house sponsorships on their helmets beginning during the 2020-21 season, these opportunities expanded greatly for every team in the NHL, and the Blues jumped on it. Teams are able to promote, through their helmets, partnerships both on helmets at home games as well as away games. So far, the Blues have kept the helmet sponsors consistent over the two seasons this has been available. At home games, they feature the Stifel logo on their blue helmets. During road games, their white helmets sport the Enterprise logo, taking a piece of their home arena with them. The league has extended a new opportunity to the teams, offering the ability to have sponsorships on their jerseys . Beginning the 2022-23 season, teams will have the opportunity to earn extra revenue through these jersey advertisements. On another note...