The University of Arkansas is located in northwest Arkansas in the town of Fayetteville. It was established in 1871. The university of known widely for their athletics, with the Razorback football team getting the most attention as part of the SEC. The Arkansas Razorbacks , also known as the Hogs, includes eight men’s and eleven women’s National Collegiate Athletic Association Division 1 sports teams. The university clearly has no issued attracting attention and enrollment as it is home to over 29,000 students. That being said, it does not hurt to have a continuous comprehensive public relations plan in order to gain attention, awareness, publicity, and increased enrollment. When Googling ‘the University of Arkansas,” four initial questions pop un in the ‘People also ask” section. The first question is “What is University of Arkansas known for?”. “The university is known for its traditions, including Calling the Hogs at sports events, and the Senior Walk etched with the names o...